The GEO and AI Commerce Playbook
Get found by AI. Get cited by AI. Get sold by AI. The new rules for search, discovery, and commerce in 2026.
30 pages · PDF · Instant download · Lifetime access · Free updates
SEO is not dead, but it is no longer enough. This playbook covers Generative Engine Optimization (how to get cited in ChatGPT, Perplexity, Google AI, and Gemini answers), AI commerce setup (connecting your store to every AI shopping channel for in-chat checkout), product data optimization for AI recommendations, the emerging AI advertising landscape, and measurement systems for tracking AI visibility. Includes the GEO content framework, platform-specific optimization tables, a 15-point launch checklist, and a full prompt library. Built on the latest data: 693% AI traffic growth, 57% higher order values from AI shoppers, and fewer than 12% of businesses with a strategy for any of it.
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The Death of 10 Blue Links
What changed, what is coming, and why it matters
- 02
GEO vs SEO vs AEO
What each one is, how they overlap, and what to prioritize
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The AI Shopping Revolution
How people buy inside ChatGPT, Perplexity, Gemini, and Google AI Mode
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How AI Decides What to Cite
The mechanics of AI retrieval and citation
- 05
The GEO Content Framework
Structure content so AI engines cite you by name
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Platform-Specific Optimization
What works on each AI platform
- 07
AI Commerce Setup
Connect your store to every AI shopping channel
- 08
Product Data Optimization
Make your products the ones AI recommends
- 09
The AI Ads Landscape
What is coming and how to prepare now
- 10
Measuring AI Visibility
Track citations, mentions, and AI-referred traffic
- 11
The Monthly GEO Rhythm
The operating system for staying visible in AI search
- 12
The Prompt and Checklist Library
Everything you need to execute, ready to copy
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Builder Letter from Sarah Scarano
The why behind the playbook and how to actually run it.
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The 10x Companion
Upload your completed PDF to Claude for personalized coaching tuned to your business.
E-commerce store owners, service businesses that depend on search traffic, anyone selling products online who wants to be visible in AI-generated answers and AI shopping channels.
Most timely product in catalog. Highest search demand. Strong standalone seller.
How is the playbook delivered?
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Instant PDF download after purchase. You will get a checkout-success page with the download link and a copy of the link in your email. Lifetime access. No DRM. Read it on any device.
Who wrote this playbook?
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Sarah Scarano, founder of Modern Mustard Seed. The playbook is built from the same systems we ship to paid consulting clients at $225 per hour. Every framework has been used on real production engagements.
Is there a refund policy?
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Yes. 14-day refund if you decide it is not for you. Email sarah@modernmustardseed.com with the order number and we will process the refund within one business day.
Will updates be free?
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Yes. Every buyer of The GEO and AI Commerce Playbook receives free updates for the lifetime of the product. When we ship a new version, you get an email with the new download link.
Can the playbook credit be applied to a Modern Mustard Seed build?
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Yes. The $67 you spend on this playbook is credited toward any Seed Site or Full-Service Business Build. Mention it on your discovery call.
Your $67 credits toward any engagement
Read the playbook, run the worksheets, decide what you want to ship. Then if you would rather have us build the system for you, every dollar you spent here comes off the engagement. Mention it on your discovery call.